Join us for a sneak peek in Design Thinking methodology. We will outline different persona types and derive main pain points from their behavioural triggers and quotes which will serve as challenge reframing and a brainstorming session following in interdisciplinary teams. Learning the basic construction of the winning idea implementation process, you will gain a basic understanding of translating users' needs into innovative and applicable solutions.
This workshop is a two days workshop (2 x 2.5 hours) and requires a basic understanding of Design Thinking as methodology. A prior participation on one of our introduction sessions such as Introduction to Design Thinking or Design Thinking at German Mittelstand are recommended.
Head of Design Strategy @Maschinenraum
Mito Mihelic established a Design Thinking department at Viessmann Group, being responsible for the roll-out of the user-centered methodology. His main tasks were co-creation of cultural change within the traditional ‘‘mittelstand’’ environment as well as boosting employees’ creative confidence when facing either existing or new initiatives. He was heading User Lab at VC/O, Viessmann, focusing on qualitative research in the international end-customer field. Trained communication designer, he also coaches at the Hasso Plattner Academy and is a visiting professor at Anhalt University of Applied Sciences in Dessau.
After registration we will contact you with further information on the exchange as well as with all dial-in information.