Having the user in the center of the company culture has never been more important. In challenging times, where customer’s needs are changing rapidly and social distancing impacts all parts of supply chains, Design Thinking serves as a fast tool to understand behavioural triggers of all stakeholders in the companies’ ecosystems and how react to them with innovative solutions. And even more - it serves as a simple tool to drive internal collaboration and corporate transformation.
With Design Thinking you can effectively question existing traditions & spark ideas to innovate based on your current offering. A wide ranging employer involvement is as important as rigorously testing and effectively withdrawing of ideas - without blaming but promoting each other.
To understand rising market opportunities as well as new competition is part of every company DNA. Design Thinking & sprints are helping to institutionalize & broaden the look outside of the current organizations. Together with internal experts you can make use of your company's unfair advantage.
The power of design thinking does not only lie within its potential of radical innovation but significantly reduces internal barriers and drives collaboration across departments. Internal hackathons as well as train-the trainer circles bridges cultural gaps.
Mito Mihelič is visiting professor at Anhalt University of Applied Sciences as well as heading all user related activities at Maschinenraum. From day one he was deeply involved into the transformation journey of the Viessmann Group and is sharing his insights & best practices on customer centricity at German Mittelstand.
19th May, 09:00 - 09:50 am
Webinar on Design Thinking, its main characteristics and potential usage in German SME, based on Viessmann examples.
26th May, 10:30 - 12:00 am
Introduction on Design Thinking, its main characteristics and usage at German Mittelstand to drive cultural transformation.