the Next Generation of Mittelstand
A Shared Innovation Ecosystem
Maschinenraum brings together German Mittelstand & family-owned businesses to create desirable futures for generations to come. We aggregate future topics, blend individual experiences and integrate required resources and knowledge to share. We unite German Mittelstand, because we believe in the power of the collective to empower organisations individually.
We create a learning system that thrives on companies opening up and sharing their experiences. Companies benefit from mutual exchange and access to resources, methods, knowledge and infrastructure. Maschinenraum is an initiative by Mittelstand for Mittelstand.
"German family businesses and Mittelstand companies are a pillar of our prosperity. They generate a large proportion of sales and provide well over half of all jobs in Germany. The ability to innovate is also a key factor for the success of these companies. This is not only measured by the number of innovative products, but also by modern manufacturing processes. If you want to be successful in the market tomorrow, you have to invest in digitization today. And it's also about new business models and modern forms of cooperation. This is where the Maschinenraum initiative can set an example." (Photo: Bundesregierung / Denzel)
"There is a wind of change blowing through Europe that is presenting medium-sized companies with new challenges. We at Viessmann have recognised that the opportunities that can arise from this are enormous. Elsewhere, however, it is often fear that prevails. It is therefore all the more important that SMEs, as the backbone of the German economy, now shape this change: Not fearful, but courageous. Not passively, but actively. Not alone, but together. And that is exactly what the Maschinenraum stands for. For German Mut instead of German Angst."
"Our customers' tablet presses and capsule filling machines run up to 24 hours a day. User support therefore plays a central role in the development of our digital solutions such as LiveGuide. As a machine builder, we deliver demand-oriented OEM expertise and help our customers worldwide to manufacture their diverse products even more efficiently."
"Above all the projects we are currently initiating is the question: What does the future generation expect from us? That's why we are looking very closely at the increasing industrial challenges on the customer side, the requirements of young employees, and measures in terms of sustainability, where we are looking for suitable solutions. However, this is a process that not only we are going through, but all companies. For us, it is logical that we join Maschinenraum. This innovation ecosystem allows us to get new impulses, digital trends and recruitment insights, and also opportunity to share our own experience."
Dr. Philipp Hoff
"Through on-site discussions in the field, we learn how our machines prove themselves in use and what is particularly important to farmers. We also live this principle internally, involving our employees in all important decision-making and development processes."
"German SMEs are constantly caught between core business and start-up business, classic product development or agile innovation. Countering these dilemmas requires adaptive, ambidextrous behavior: Creating the space for innovation without neglecting the core business. Maschinenraum offers the right tool for this. It is an innovative ecosystem that makes collaboration on future topics possible and focuses on shared learning. This is the only way for German SMEs to remain future-proof and innovative."
Dr. Gunther Wobser
"We want to be pioneers in digitalization in facility management. Whether in IoT projects, digital platforms or automation and robotics solutions such as autonomous cleaning robots. A long-term cooperation with Maschinenraum opens up new options for us in this regard. We look forward to exchanging ideas with like-minded people."
"Family businesses are characterized by a long-term and sustainable business approach. With its collaborative and resource-saving approach, Maschinenraum embodies just that. That is why we are very pleased to be part of Maschinenraum. Together with the other family-owned companies, we would like to shape the future of Mittelstand and show what innovative power can come from medium-sized companies."
Dr. Ralf Murjahn
"We look forward to continuing our digital journey together with other companies from similar backgrounds and to learning with and from each other. The exchange of experiences enables us to jointly master challenges, both in the development of digital products and the accompanying organizational presentation."
"Digitalization represents the most promising and at the same time the most important investment opportunity in the coming years, not only in the printing industry but the entire German Mittelstand. The necessity for this was demonstrated to us not least by the Corona crisis. We at APPL saw the crisis as an opportunity and pushed ahead with the transformation process. Together with Maschinenraum, we want to maintain the speed, share our experiences and learn from collaboration with the other companies. We are proud to be part of the innovative ecosystem."
"NEO66 is LAMY’s innovation unit. Our job is to find, develop and execute innovative, digital or hybrid business models. We are part of Maschinenraum because we are able to meet teams from family-owned and Mittelstand companies that are in a similar situation and face the same challenges. I am looking forward to exchanging with the community and am convinced that we can learn a lot from and with one another. We are all united by one goal: We want to bravely shape the future of Mittelstand."
"Family businesses from the Mittelstand like us shape and support the German economy, be it as job engine or driver for innovation. We are ready and flexible enough to drive new developments – including digitization. This presents us with a major challenge in the construction industry: networking that goes beyond technology. If you want to be successful here, you have to think outside the box and seek dialogue with others. This is also how we see our cooperation with Maschinenraum: In cooperation with other medium-sized companies and start-ups, it offers the necessary space for exchange, impulses and inspiration for new solutions."
"Maschinenraum as a co-creation workspace in the startup hub Berlin is the ideal place for us to advance our company building activities in the log-tech area. The agile exchange with other innovative SMEs at Maschinenraum also enables network effects and offers the opportunity to create synergies across industries."
"As digitalization has also arrived in the construction industry, Viessmann has taken the initiative in an exemplary fashion, creating space and a network for joint learning and design. As a company with a long tradition, Knauf supports these objectives and wants to be part of this journey of the German Mittelstand."
"We are pleased to be part of the Maschinenraum community and have relocated some of our PHOENIX CONTACT Smart Business GmbH employees to Maschinenraum as another step in growth. The goal is to generate more synergies between the startup ecosystem in Berlin, as well as other SMEs and our core business in order to further expand our competencies for data-centric business models. We greatly benefit from Maschinenraum’s network, which offers us an innovative environment with high flexibility and good impulses."
"A huge value for our country lies in the cooperation between Mittelstand and startups. The Mittelstand is the backbone of our economy and startups are well on their way of fulfilling this role in future. But even more potential can be tapped if both worlds work together and learn from each other. This is where Maschinenraum comes into play. Mittelstand companies benefit from the speed and self-confidence of startups and startups can learn how to build a sustainable business that provides prosperity and work for entire generations."
"As with federalism, the decentralised distribution of locations by German SMEs leads to a fairer and more resilient society. The Mittelstand strengthens the democratic balance of the German economy. This balance must prove itself anew in the digital age. Through automation, for example, new structures and working methods are necessary to remain competitive and must hence be proactively promoted. Close networking between Berlin and the decentralised locations, as well as an exchange between companies, is therefore crucial for a digital future to benefit everyone."
"Family businesses are by far the majority of all companies in Germany and provide most jobs in important sectors. However, digitization poses challenges for companies regardless of size and industry due to changing markets, but at the same time offers enormous opportunities for innovation, new products and solutions. The key to this is collaboration - within one's own organization, across industries and even generations. Maschinenraum offers the ideal framework for this: through exchange and networking between established SMEs, young companies and tech-savvy experts."
"As a future-oriented company, Digital Spine re-interprets the role of vertical mobility in the digital transformation of buildings. We are absolutely delighted to be part of Maschinenraum’s interactive innovation ecosystem as it enables us to positively shape the future of German Mittelstand together with other family companies and to further expand our individual initiatives in the field of digitalization."
"German family-owned companies stand for values, cohesion, long-term orientation and regional responsibility. As medium-sized companies and startups meet at eye level, their competencies and strengths complement each other. Modern companies can only meet the challenges of the present and the future through cooperation and openness; the individual company no longer has all the skills and technologies needed to be competitive in highly innovative sectors. With Maschinenraum, a platform that turns experiences and entrepreneurial curiosity into competitive advantages is born. I am pleased that this opens up another new path for SMEs of tomorrow."
Prof. Dieter Kempf
"The Paracelsus-Kliniken see themselves as home to a distinct social culture. This credo also applies to Maschinenraum. Here, Mittelstand companies can learn from each other and use the power of the collective to support each other, thus avoiding mistakes and enabling scaling that works. Together, we can build our own ecosystem. Maschinenraum helps us on this journey by setting the right course and giving us the necessary guidance."
"The most urgent problems of our time require a new culture of cooperation in the economy and society. As the engine of the German economy, small and medium-sized enterprises can become the pace-setter of this change and shape it proactively. This is exactly what the Maschinenraum stands for. For cooperation, co-creation and innovation in German medium-sized businesses. As a shared innovation platform, it enables small and medium-sized companies to understand the future and to shape it boldly."
Listen to our podcast!
Our podcast "Alles neu...? Aus dem Maschinenraum" is the interview podcast for German Mittelstand – together with Capital magazine, we talk to thought leaders and makers about what drives them.
We offer a range of digital event services – from webcasting and streaming to integrating social media into your live event – whatever your requirements are, we can seamlessly take your event online and extend its reach to engage a wider audience.
What topics do our Members work on? What is their perspective on innovation in German Mittelstand? In our Stories, we introduce our Member companies and the people behind them
Leadership & Culture Circle
With the launch of the new Circle Leadership & Culture, we bring together all relevant contacts and experts from Maschinenraum member companies to exchange ideas on this topic for the first time
The Maschinenraum Recruitment Circle brings together recruiting forces of German Mittelstand and family businesses
Innovation Management Circle
For the first time we bring together participants with different expertise: those responsible for innovation in the core businesses and experts in validating new ideas
Work from Maschinenraum
We believe that innovation needs space to foster impactful work. On 4.500 m², our co-innovation floors offer fully-equipped studios and open-space desks to enable collaborative and focused work alike.
In our program on User Centricity, we examine all aspects of customer-centric corporate cultures and offer formats to get started right away.